'What Would Ryan Lochte Do?' We can't really tell

E!

By Drusilla Moorhouse, TODAY contributor

"What Would Ryan Lochte Do?" is the title of E!'s new docu-series about the oddball Olympic swimmer -- and a question no sane person should adopt as a personal motto.

"I want everyone to be in my shoes," says the self-proclaimed fashion icon, displaying a pair of his famous electric green high-tops, in an extended preview for the show. Is he speaking metaphorically or just advertising his brand?

Some other revelations from "Lochtenation":

• "You really have to put the emphasis on the 'J'": A pronunciation guide to his never-caught-on catchphrase "Jeah."
• "I don't even remember what I got at the Olympics": His confusion about how many medals he won at the London Games.
• "Describe player": The 28-year-old bachelor's response when asked about his reputation as a ladies' man, and followed by shots of his many bar conquests.
• "I won't give up on love": His explanation for his, um, dedication to "dating."
• "Don't duplicate. Just recipitate": ???

"What Would Ryan Lochte Do?" premieres April 21 on E!.

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