Onsite Credit Union Sales Culture Development Training for Your ...

By Michael Neill- August 29, 2012

www.michaelneill.com

The wrong credit union consultant could actually harm your business.

Credit Unions are in the spotlight quite often these days. And because of that, more of them are looking for ways to improve the way they do things, the service they offer, and the way they highlight their competitive advantage over other financial institutions. Growth and profitability for their members depends on having their best face forward, so to speak.? Credit unions who are ready to sharpen their image, improve customer service, and improve sales should consider business development training to refine their management systems as well as their sales culture.

But going with the wrong consultant can be a terrible experience for your credit union.? Weekend seminars are expensive and don?t have the long-term influence you need.? Pick the wrong consultant and you?ll be wasting money on inferior training.? If you don?t know what questions to ask, you could end up paying someone to instill poor habits that harm business.? Stay away from a partner that will turn your credit union into a hard-core sales environment, or your customer service and sales will drop off.? Find the right credit union sales culture training consultant by asking these 3 simple questions.

What to Ask a Potential Partner in Credit Union Sales Development

?? What Makes Your Program Different/Better than Your Competitor?s? If someone can?t answer this question, hang up or walk away.? Your credit union needs the best sales culture training available; don?t settle for anyone who can?t articulate why they are unique.? Offering an explanation, of course, doesn?t prove anything, so you?ll want to look for a few things in their answer.? One, avoid weekend retreats and seminars.? They might work in the short term, but without long-term coaching the results will fade quickly.? They aren?t worth the investments.? Two, look for someone who is focused on credit unions.? Generic sales advice won?t get you the results that a focused credit union sales development program will.? Third, look for someone with a history of producing results in the credit union industry, with client testimonials and solid numbers.
? ? How Does it Work? If the program doesn?t make sense to you, it won?t make sense to your employees.? Avoid workshops and seminars that are static and won?t stay with your employees.? Avoid travel?no need to spend money sending your employees across the country when you can get the best credit union sales culture training onsite.? Make sure that the consultant uses appropriate and well-developed metrics for employee performance and applies them from the beginning of the program through its completion.? Make sure they are focused on coaching and positive development so as to best motivate employees and make changes as easy as possible.
? ? How will we Know that it Will be Successful? Look at how the consultant?s former clients have done with an eye for numbers.? Intelligent client testimonials are a good start, but make sure you look at the numbers.? Look at the firm?s history.? If a firm?s members have a history of great success while in the credit union industry, then you know they have the expertise to help you excel.? Look at how their consultation clients do as well.? A firm whose client wins Credit Union of the Year can produce results over and over again.

Find a Partner in Credit Union Business Development

Be sure not to choose a partner that will turn your credit union into a hard-core sales environment.? Be sure that the program is not just a training program.? It must develop organizational infrastructure if the employee will change behavior.? You must develop performance coaching or all training will fail.? Make sure that your partner has a history of success and is focused on credit unions.? Don?t waste money on short-term solutions like workshops that don?t stay with your employees.? To learn more about finding the right credit union sales culture training program for you or to talk to sales development guru Michael Neill, visit www.michaelneill.com or call 678-409-2977.

Source: http://www.nationalnewstoday.com/business-and-career/how-onsite-credit-union-sales-culture-development-training-works-for-long-term-business-solutions.php

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