Friday, April 27, 2012

A Rare Sale: Despite 30 Million Activations In The Last Year, Google Sends SketchUp To Trimble

Screen shot 2012-04-26 at 12.16.00 PMGoogle is prolific when it comes to its in-house production, churning out new ideas and products all the time, and the company isn't afraid to pull the plug if the idea doesn't pan out. In fact, CEO Larry Page said in his "Update From The CEO" earlier this year that Google has shuttered or combined 30 products since April 2011. But this morning found Google making a relatively unusual move, announcing not a closure, or a purchase, but a sale(!). The product, called SketchUp has become one of the most popular 3-D modeling tools in the world, with over 30 million activations of the program in 2011. And today, Google announced that the SketchUp team and technology will be leaving the Google campus to join Trimble Navigation, for an undisclosed sum.

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